Real talk about groceries

What things actually cost, what a recall really means, and how to stop buying the same jar twice.

Flat illustration accompanying the article "The price stayed the same. The package didn't."
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Tips & tricks

The price stayed the same. The package didn't.

Shrinkflation works because we remember prices and ignore package sizes. Here's where it happens most, why the redesign always comes with it, and the one number that exposes it.

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Grocery List Plus Editorial Staff · August 11, 2026

Flat illustration accompanying the article "Unit price is the only number that matters"

Tips & tricks

Unit price is the only number that matters

The big number on the shelf tag tells you what you'll pay. The small one tells you whether it's a good deal. Here's how to read it in about two seconds.

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Grocery List Plus Editorial Staff · August 10, 2026

Flat illustration accompanying the article "Sell by, best by, use by — only one of them is about safety"

Food safety

Sell by, best by, use by — only one of them is about safety

Most dates on food packaging are the manufacturer's guess about peak quality, not a safety deadline. Knowing which is which is the easiest way to stop throwing away food you paid for.

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Grocery List Plus Editorial Staff · August 8, 2026

Flat illustration accompanying the article "How to read a food recall notice"

Food safety

How to read a food recall notice

A recall headline names a product. Whether it applies to the box in your pantry comes down to a few lines most people skip — the lot codes, the date range, and the establishment number.

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Grocery List Plus Editorial Staff · August 6, 2026

Flat illustration accompanying the article "Store brand or name brand — when it's the same food, and when it really isn't"

Tips & tricks

Store brand or name brand — when it's the same food, and when it really isn't

The idea that store brands come off the same production line as the name brand is sometimes true and often not. Here's how to tell which situation you're in, category by category.

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Grocery List Plus Editorial Staff · August 4, 2026

Flat illustration accompanying the article "How supermarket sales are designed"

Tips & tricks

How supermarket sales are designed

Loss leaders, 10 for $10, endcaps, and the multi-buy minimum that isn't one. None of it is a scam — but it is designed, and knowing the design makes you better at it.

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Grocery List Plus Editorial Staff · August 1, 2026

Flat illustration accompanying the article "What's actually changing in how America buys groceries"

General

What's actually changing in how America buys groceries

Store brands hit an all-time share high, weight-loss drugs started showing up in basket data, and several chains pulled back self-checkout. Four documented shifts, with the numbers.

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Grocery List Plus Editorial Staff · July 29, 2026