Real talk about groceries
What things actually cost, what a recall really means, and how to stop buying the same jar twice.
Tips & tricks
The price stayed the same. The package didn't.
Shrinkflation works because we remember prices and ignore package sizes. Here's where it happens most, why the redesign always comes with it, and the one number that exposes it.
Grocery List Plus Editorial Staff · August 11, 2026
Tips & tricks
Unit price is the only number that matters
The big number on the shelf tag tells you what you'll pay. The small one tells you whether it's a good deal. Here's how to read it in about two seconds.
Grocery List Plus Editorial Staff · August 10, 2026
Tips & tricks
Store brand or name brand — when it's the same food, and when it really isn't
The idea that store brands come off the same production line as the name brand is sometimes true and often not. Here's how to tell which situation you're in, category by category.
Grocery List Plus Editorial Staff · August 4, 2026
Tips & tricks
How supermarket sales are designed
Loss leaders, 10 for $10, endcaps, and the multi-buy minimum that isn't one. None of it is a scam — but it is designed, and knowing the design makes you better at it.
Grocery List Plus Editorial Staff · August 1, 2026
