A quick setup, then we get out of your way.
Nine quick steps — most take seconds, plenty are skippable. Here's everything we ask during setup and exactly what each piece powers in the app.
Most apps drown you in onboarding screens that pad signup numbers but never actually use what you typed in. We don't. Every field below maps to a real feature you'll touch every week — and if you'd rather skip one for now, you can do it later from the side nav.
What we ask, and what it unlocks
About 90 seconds total. Every step is editable later.
Your profile
We ask
First and last name, date of birth, postal code, and (optional) phone.
It powers
Personalized greetings, the right region for store lookups, and (optional phone) coordination with your delivery driver.
Your addresses
We ask
Home, billing, and delivery addresses — separately, so they don't have to be the same place.
It powers
Right-sized recall alerts for your area, accurate distance-to-stores math, and a clear delivery target when chain delivery launches.
Preferred shopping locations
We ask
Up to four grocery stores you actually shop at — picked from a map of stores near your address, with live-pricing badges on the chains we have integrations with.
It powers
Live in-app prices, list-to-store routing, coupon matching when partnerships land, and a stored loyalty card per chain.
Online ordering & delivery preferences
We ask
Substitution rules (allow / ask / refuse), local-vendor opt-in, ugly-produce opt-in, and how you want to hear from your driver.
It powers
Driver behavior at the store, what shows up in your cart suggestions, and how delivery day actually unfolds.
Recipe preferences
We ask
Cuisines you love or want to discover, cooking styles, and recipe tags. Pick as many as you like.
It powers
Meal Maker suggestions that match what you actually like to cook, plus better ranking on the recipes index.
Health profile
We ask
Dietary needs, allergens, restrictions, and any health goals you want recipes filtered against.
It powers
Filtered recipes that match your constraints, allergen warnings on products in your list, and healthier-swap suggestions tuned to your goals.
Family members
We ask
Names + dates of birth for the people who live with you, with any per-person dietary notes you want noted.
It powers
Right-sized portions in recipes, per-member allergen flags on your list, and household-shared inventory.
Pets
We ask
Pet names, species, and notes on food brands they actually eat.
It powers
Pet food on the grocery list (never forget Fido on a run), recall alerts for pet-food products, and brand-specific suggestions.
Review
We ask
Nothing — just a quick read-through of everything you entered so you can fix anything before you finish.
It powers
A finished profile you can edit any time from the side nav. Done in under two minutes if you don't skip anything.
Stuff we don't ask for, and never will
- We won't make you give us a phone number. It's optional, only used for delivery driver coordination — never marketing.
- Cross-app ad-tracking identifiers. We don't sell or share your shopping data with brands or ad networks.
- Income, household budget, or financial info. Subscription tier is the only money question.
- Personality quizzes, lifestyle questionnaires, or anything that looks like an HR form. We're an app for buying groceries.
Ready when you are.
Create your free account and the wizard takes about 90 seconds for the questions you want to answer. Skip any step you want — every field is editable from the side nav later.
