Premium-quality rice that cooks perfectly every time. Ben's Original™ Long Grain White Rice is enriched with vitamins and iron and is naturally fat-free. You know us as the brand behind the world's best rice. Now find out how we're making the world better, creating opportunities that offer everyone a seat at the table. About Uncle Ben's Original Enriched Parboiled Long Grain Rice This premium quality rice from the well-known brand offers consistent results and cooks perfectly–each and every time