Bio-Protein Care + Ferulic Serum Repairs 99% of Accumulated UV Hair Damage* Patented Technologies Vegan PETA Approved; Cruelty-Free; Global Animal Test Policy Our Care Goes Further Hair is made of 90% protein, the source of its strength and beauty. But over time, daily UV exposure can cause 4X more protein damage than equivalent heat styling, and UV damage can lead to dull, lifeless hair. Discover Dove UV Repair & Glow, with BIO-Protein Care + Ferulic Serum. It works to counteract and repair internal UV damage. Our shampoo illuminates UV-damaged fibers and unlocks superior, high-gloss shine. Try our full regimen for maximum benefits. *Internal damage, with repeated system use