It’s a 10 Miracle Shampoo Plus Keratin. Cleaner. Stronger. In Control. Building on the award-winning formula of our original It’s a 10 Miracle Shampoo – our It’s a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. Free of sulfates, sodium chloride and parabens, this shampoo protects color, shields against heat styling and environmental damage, and leaves hair bouncier and softer with every use.

Free from Does Not Contain Declaration Obligatory Allergens.